Home | Juliette Laurent

HI, I’M JULIETTE–SUCCESS COACH AND WOMEN’S FITNESS EXPERT.

I already know one thing about you: You’re a change-maker and culture-shifter. You’re brought alive in the process of seeking; you crave meaning, richness, and the D word: Depth. I suspect that’s why a life defined by numbers isn’t attractive to you, anymore: Dollars, cents, pounds, measurements, calories consumed, calories expended.

And me? I’m in the business of shaking up stale paradigms, streamlining the female entrepreneur’s path to physical and emotional health, and emboldening her in her pursuit of excellence.

The world needs more vivacious leaders. And that’s what I do: I create them. As you take ownership of your power, not only does your confidence grow, but so too does your platform, your visibility, your agency. Your influence in stimulating ripples of change catapults.

Get to know me →

YOU CAN ALWAYS CHOOSE TRANSCENDENCE OVER TREPIDATION, AND IT STARTS RIGHT HERE.

Become a JL Insider today and enjoy instant access to my new audio training, “Soundbytes for the Subconscious”—designed to help you mentally rehearse a passion-fueled and purpose-driven life.

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thriving WITH THE BRAIN IN MIND

‘Brilliance’ may feel familiar to you. At its core, it has a young, adolescent quality to it; it’s the spring that is needed to generate momentum and mobilize a change in beliefs, behaviors, and systems that are worn out, non-serving, and oppressive. It’s a flavor you’ve savored in the past; a force inside that invites you toward the next iteration of you.

Building and scaling your business in a body you’re wild about—one that reflects your strength and resilience—should never be mutually exclusive. It’s possible to do both without depleting your cognitive resources or leaving parts of you scattered in the ether. I can show you how.

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Join me for my latest Masterclass

3 Steps to Conquer Your Cravings
and Find Freedom Around Food
(even when conventional wisdom has failed)

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“JULIETTE WILL HOLD YOUR FEET TO THE FIRE AND CHALLENGE YOU TO RAISE THE BAR IN EVERY ASPECT OF YOUR LIFE.”

I came to coaching with a degree of cynicism, but Juliette’s strong analytical and intellectual approach got to the root of how my health was holding me back in my business. She taught me that we’re far from being the sole beneficiaries of a strong mind and body—we also have the glorious opportunity to serve others as our best possible selves. This was exactly what I needed to adopt a different way of thinking and to ultimately commit to my own nourishment.

- ANGELICA SAMBUCINI

“WORKING WITH JULIETTE WAS A GAME CHANGER—THE PLUNGE I NEEDED TO TAKE TO SLASH THROUGH THE DENSE RAINFOREST THAT WAS MY FOOD STORY.”

I was able to identify the subconscious programming that was running in the background (unbeknownst to me), become intimate with my fear of ‘forbidden’ foods, and see them as flexible mental constructs. With each passing week, Juliette peeled a layer off the onion to show me who I was at my best and empowered me to choose what supports my highest values in life. She is a force that will mobilize you to be more renegade and disruptive.

- LINDSAY VILHAUER

“JULIETTE IS NO BS AND WILL UPEND EVERYTHING YOU HAVE EVER KNOWN TO BE TRUE ABOUT FAT LOSS.”

Before working with Juliette, I had hit my rock bottom—my workouts plateaued, I struggled with guilt and shame whenever I indulged my cravings, and I ran on Starbucks just to get through my day. With the help of her insights in neuroscience and high performance strategies, I was able to push through my self-imposed limitations, manage my emotional landscape, and maintain a healthy body composition without going to extremes. She is a true fitness whisperer and beacon of hope for any woman who thinks she can’t have it ALL.

- FAIRUZA PATEL

The NeuroBabes Academy is a 4-month transformative experience that combines a rigorous 16-week course curriculum with live group coaching and peer-focused masterminding. This Program weaves empirical neuroscience with entertaining anecdotes and penetrating observations to explore identity, connection, and the cultivation of wellbeing in our lives. By unlocking the cognitive processes that govern the ways in which we pursue pleasure, reason, feel, and innovate, leaders courageously bring forward their talents in bodies that they love.

ENROLLMENT BEGINS JANUARY 6, 2020

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DIGITAL GIRL GANG

THE BRILLIANT FITPRENEURS COLLECTIVE

We’re a legion of brazen women who are bucking the status quo—curating the most fascinating content in our mission to make neuroscience très chic, exciting, and relevant to everyday life.

Join the revolution

“I’VE INCREASED MY VISIBILITY, DOUBLED MY LIST WITH MY DREAM CLIENTS, AND NOW, I’M POISED FOR MY FIRST FIVE-FIGURE MONTH!”

For as long as I can remember, my body image was top of mind and comparison was my archenemy—but I never thought about how this insecurity would spill over into my business. These days, instead of eating to lose weight, I eat to fuel my productivity. I’m the most confident I’ve ever been, from showing up on livestreams to braving the weight room. Juliette helped me channel all of my energy into creating from a place of authenticity, and for that, I am forever grateful!

- NICOLE GABARIS

“JULIETTE HAS PROVEN THAT HIGH PERFORMANCE IS NOT ONLY AVAILABLE TO ELITE ATHLETES WITH GOOD GENES.”

When I enrolled in Juliette’s Pretty Mind Paradigm Mentorship, my health was in shambles; that all changed when I decided to get to the crux of why I was constantly spinning my wheels. Fast forward to just six months later: I’ve purged my old beliefs about dieting, improved my metabolism, built some swanky muscle, and ran my first marathon in San Francisco with over 27,000 runners! I don’t know where I would be without Juliette’s blueprint for developing superhuman capabilities that once seemed so far removed from my own.

- TARA CALLAGHAN

“WORKING WITH JULIETTE HAS BEEN THE SINGLE BEST INVESTMENT I’VE EVER MADE IN MY PURSUIT OF BALANCE!”

I went from burning the candle at both ends, having tried diet after diet but never feeling ‘home’ in my body, to finally finding my sweet spot. Juliette’s coaching helped me understand how conditioning drives our eating behavior, how to break free of self-sabotaging habits, and how to make peace with food once and for all. I’m now the courageous and connected influencer who doesn’t have to sacrifice her sanity to get ahead.

- XIMENA AVILA

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When I first started studying neuroscience, I was a little disappointed.
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Disappointed because, for such a beneficial and relevant discipline to our everyday lives, it was all hidden within the pages of highly technical scientific journals or collecting dust on some inconveniently placed shelf at Barnes & Noble.
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I remember the first of many subsequent aha's, and it happened in the lab: You mean to tell me that the administration of cocaine and sucrose solutions to rodents — and pairing an auditory cue with an electric shock — has something to do with a killer bikini bod? How is this shit not available to the mainstream?!
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The truth is, most of us are left taking a page out of the latest Oxygen magazine as Gospel — accepting claims that are hardly backed with evidence, with reference to any research studies being largely absent or presented with a very clear bias.
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It was at that time that I recognized the need for a practical neuroscience approach that could address the widening chasm between what we do and what we're capable of, and to try to find some common ground... because we both know damn well that living an on-purpose life doesn't involve tape measurements and the scale.
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I spent the next several years digging deep into the research, looking for models that could be used in the real world. I had a particular interest in body image and the concept of the 'self' in the brain — how emotions impact our food choices (and relationship with food more broadly), and how inextricably linked the brain is to our ability to perform at our most optimal level; to making measured decisions instead of shooting from the hip, and to bending the parameters of human potential.
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With a large appetite for entrepreneurship and leadership (no pun intended), I wondered how I could marry the two: Was it really possible to have it all, or did one have to suffer at the expense of another?
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I can't say it was a walk in the park, but closely on the heels of this perfectly imperfect union, The NeuroBabes Academy® was born.
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We are landing this fall and couldn’t be more excited. Learn more at juliettelaurent.com.

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As a native New Yorker, I was conditioned to believe that if I hustled hard enough, I could achieve anything. The hustle was a through-line — a rite of passage, almost; one that taught me so much about the benefits of aptitude, structure, masterful execution, and communication. Over time, however, it morphed into something else: An impossible standard to meet, a frantic way of living, a practice of ignoring my body’s hunger and satiety cues, of beating it into submission.
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Productivity became my idol: The thing I cherished above all else. We all have this complicated, tangled web of beliefs about our identity — our minds are, indeed, wonderful storytellers — and one of the early stories I spun is that my ability to get shit done is what gave me a competitive edge.
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I couldn’t imagine a world of unfettered grace; where people said good morning in the elevator with a smile on their face just because. The only world that made sense to me was a world of gutting it out, and also don’t greet me before I’ve had my coffee.
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But what I eventually realized is that the return on investment was not what I’d imagined; the bar was only getting higher and I was growing increasingly isolated. As it turns out, you can anesthetize yourself with just about anything: Working, exercising, dieting, binge-watching Game of Thrones, having sex, shopping, cleaning even.
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Eventually, the dam breaks and we circle back to the heart of the matter: Am I worthy — not for my accolades or performance, but for who I am? Does anyone actually SEE me?
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When you decide to stop running on the fuel of deep inadequacy and overconsumption — when you decide to walk away from that, there’s nothing but silence. You’re on the side of the road, empty tank: Not having the faintest idea what will catapult you forward.
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When you become intimate with the stillness, you will find your footing. In the stillness, your true purpose will be illuminated; your impact amplified.
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This is a conversation we need to have more of; in many ways, it’s like speaking a second language — tongue-twisting, yet exhilarating.

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Have you ever wondered why world class athletes and musicians practice the same drills over and over again? Because they can't afford to reduce their level of competency. You can literally change the structure of your brain with deliberate intention and constant rehearsal, even if it is just in the form of a single thought. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
By default, we are wired to operate from a place of reactivity... constantly scanning our environment for threats. It's primitive and instinctual. The only way to mitigate this is to energize your mind and body with a vision so fierce that your subconscious eventually follows suit.

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Friends don’t let friends skip ice cream after Leg Day.

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