At this point, you’re feeling like a masochist gravitating to overly grandiose structures. You’re both dazzled and dizzy, strung out, hanging by a moment. You know, that ‘moment’ when you reach your ideal weight and life suddenly becomes magical.

If we’re being *totally* honest here, this burning desire has very little to do with being thin, or skinny, but rather, an external longing to satisfy an intrinsic hunger. A craving for more richness and dimension. It stems from an obsession for freedom, and that is the greatest irony of all.

But right now, things feel… drier than usual. There is a sense of dullness. You’re drying out as you wait for someone, or something, to throw you a lifeline. The be-all, end-all solution.

You want to move the needle, but a history of conditioning keeps you stagnant. White-knuckle gripping an outdated, industrial age, bullshit belief that you are only as worthy as your body appears to be, taking a page straight out of Shape Magazine as Gospel.

hen was it? The last time you made a promise that this time, you’ll stick

to your diet. That this time, you’ll exercise more willpower. That this time, you’ll know what to do when you dovetail into a spiral of compulsive eating. Are we just masochists or something? Gravitating to overly grandiose structures that leave us both dazzled and dizzy, strung out, hanging by a moment.

Another day, another diet.

This time, you’ll stick to your diet.

This time, you’ll exercise more willpower.

This time, you’ll know what to do when you dovetail into a spiral of compulsive eating.

Isn't it time you ditched conventional wisdom?

If you haven’t already figured it out, I’m on a bit of a mission to bust a cap in the ass of all of that.

But first, Synapses.
I would be remiss if I didn’t talk about the inspiration behind the name of this course, or what the hell it even means.

Beneath your stunning good looks churns a hidden universe of networked machinery in collaboration with internal organs chugging away in darkness to keep you alive. It’s not like there are windows inside your skull, yet most of us never think twice about how the brain actually constructs our reality.

Each time you have an experience, your senses take in the world and transmit electrochemical signals that flow in your brain much like water flows in a storm—it finds the paths of least resistance. The paths you’ve already built without conscious intent gives that ‘electricity’ a place to circulate, which then shapes your response to the experience.

And those bullshit beliefs I was just talking about? Those are neural trails that have developed into superhighways because they’ve been activated over and over again.

Your synapses are the junctions between neurons, or brain cells, that either strengthen or weaken depending on how often they are activated. Yep. It is both a feature and a bug to have strong synaptic connections—that’s how habits are formed. Convenient when it comes to speaking a second language or typing with your eyes closed, but boy, does it do a number on you when it comes to binge eating.

here’s the tea, baby girl...

But how do we actually get to the point where we’re having a panic attack around cheesecake?

The short answer is that losing body fat and keeping a reasonable amount of it off is contingent upon cues from that 3-pound blob inside your head. Neurotransmitters, hormones, and hunger and satiety mechanisms relay important information to and from the brain to let it know when to speed up metabolism and when to slow it down. It doesn’t deal with abstract numbers like calories—to think in such terms would render it robotic.

It’s far more sophisticated and nuanced, regulating its internal state by the quality of the nutrients available in your bloodstream, how jacked up your insulin levels are, how demanding your physical activity was that day, where you are in your menstrual cycle, and all that good stuff that keeps you, you know… alive and functioning.

No matter where you fall on the spectrum—no matter how you arrived at dieting—when something is perceived to be in limited supply, your brain puts a higher value on it.

Because we are hard-wired to survive, a scarce resource gets our attention. The restriction of calories increases your preoccupation with food, which increases your primitive drive to seek it out, which then sets off the cascade of physiological responses to meet the desperate need for more calories at any expense.

There have been countless studies that identify an increase in activity in the reward circuit of the brain in dieters who see a picture of a high-calorie food. That’s it. All they have to do is see an image of it, they don’t even have to eat it. Other studies have shown calorie-restricted rodents are willing to work harder for food than well-fed ones, and they learn more readily to hang out in the area where food is delivered.

So you see, willpower doesn’t work when this delicate balance is disrupted by repeated attempts to restrict calories. Its ripple effects know no bounds: those hormones that govern hunger and satiety become dysfunctional. Fat burning mechanisms slow down to conserve energy. The insulin spikes that come on the heels of classic yo-yo dieting can turn any woman into a metabolic rag doll. Worst of all, shame, guilt, and impulsive cravings consume us.

That’s not going to be your fate. Not on my watch.

Synaptic Ambition

A powerful Self-Study Course on the cutting edge of neuroscience that explores the emotional and physiological dynamics of eating behavior.


Engineered to shift your mental landscape, Synaptic Ambition reveals the hidden network of complexity surrounding habit formation, decision-making, and reward in the brain. Through a comprehensive deep dive into how expectations guide perception and how we construct body image, you will learn how to flip the script on your current food narrative and finally start living the life you crave.

Module 01.

Unpacking Your Food Narrative

Diets don’t work. “No pain, no gain” tactics are emotionally and physically draining and ineffective, and they often employ shame and guilt—two excellent motivators for comfort eating. Food is the ultimate double-crosser. It provides pleasure and pain in equal measure, but unlike a drug, you can’t go cold turkey on food. Instead, you need to change how you think and relate to food so you reap the positives without letting it drive you to self-sabotage.

Module 02.

Managing Your Emotional Landscape

When stress comes knocking, we eat. When we’re celebrating, we eat. When we’re happy, sad, angry, bored, or relaxed, we eat. Whether we feel good about our bodies or loathe what we see in the mirror, we eat. And often, we hate ourselves for it.

Module 03.

Deconstructing Cravings

This module discusses the pleasurable aspects of food that may perpetuate its overconsumption. We examine the current body of scientific literature regarding food reward, including behavioral, biological, and social aspects.

Module 04.

Restoring Food as Nourishment

This module discusses the pleasurable aspects of food that may perpetuate its overconsumption. We examine the current body of scientific literature regarding food reward, including behavioral, biological, and social aspects.

Module 05.

Cultivating Trust With Your Body

This module discusses the pleasurable aspects of food that may perpetuate its overconsumption. We examine the current body of scientific literature regarding food reward, including behavioral, biological, and social aspects.

Module 06.

Existing in Shades of Gray

This module discusses the pleasurable aspects of food that may perpetuate its overconsumption. We examine the current body of scientific literature regarding food reward, including behavioral, biological, and social aspects.


Identify your conditioned fears around food and create new paradigm shifts through the process of neuroplasticity.

Understand how—and why—people are programmed for success, mediocrity, or failure, and apply the strategies that elite athletes use to keep their momentum going at the eleventh hour.

Develop an evidence-based understanding of adequate nutrition and fitness that will take you from feast or famine to true body mastery. In other words, you’ll learn to eat and train smarter, not harder.

Banish body shame and learn to love the skin you're in at this.very.moment (not after you lose x lbs or fit into x bikini) while continuing to improve your athletic performance.

Reset your metabolic ‘thermostat’ and build lean muscle to burn calories more efficiently. Soft, feminine definition and curves are an added bonus!


and me?

Sometimes, I sit in stillness, toes in the sand, looking out to sea, wondering what today might be like if it weren’t for the cumulative change I’ve made over the last several years. I think back to the times I was paralyzed by anxiety, burned out, surrounded by toxic energy. Toxic friends. Toxic boyfriends. Toxic remedies to my toxic thoughts. Hell, I even attracted a toxic coach into my life when I tried to clear out all that toxicity.

When I felt unloved, I would justify, in my mind, all the reasons I needed to try a little harder, hold on a little longer. When I felt uncomfortable, I would bolt. Speedy exit, here I come. As a model, I’d distract myself with more photoshoots that required me to be a little leaner, look a little prettier. I was a nomad, and home for me was wherever I laid my head. Certainly, I was never home in my body.


I am amused, at times, when I remember how self-righteously I used to manage my life. Escapism. Arms that would fling up into the air with an exasperated sigh. What a complete basket case I was, but for life to be a grand adventure, there’s got to be some burn here and there. I’ve paid some of my dues, but none of us are entirely out of the woods.

Things are a lot different these days, though, and it’s not because I’ve healed my own relationship with food, though this was my original reason for exploring behavioral neuroscience. What’s changed most radically was what I learned along the way. The awareness that I am principally unaware opened the floodgates for real transformation.

You begin to dedicate a little more of your bandwidth to watching your thoughts as they unfold. To psycho-analyze at times, and other times, to surrender. To watch as you cultivate gratitude at times, while other times, fall into the fiery pit of comparison. You begin to experience your emotions. Not with hard edges, claws out, but with infinite curiosity and feral wonder.

To be aware that you are unaware offers you a window to direct your focus, not just to what’s in front of you, but peripherally, as well. To see the shadow, without having to blame it, or use it as an excuse. To give it a nod, but not become enveloped in its thick fog.

For better or for worse, you decide where you allow your mind to settle on most. You decide what you project out into the world, and what you pull into yours vis-à-vis your perceptual filters. That is what separates humans from other species: we are gifted with a prefrontal cortex that is capable of carrying out highly sophisticated, executive functions. A monkey can’t ponder deeply existential questions. You can.

We are entering the golden age of neuroscience. We have learned more about the brain in the last decade than we ever have in all of human history. I believe we now have an incredible opportunity—and responsibility—to leverage its capacity for greatness.

The steep learning curve you’re traveling is, at the moment, centralized around food and body image. But it will evolve into something else tomorrow, and each day will bring with it a unique set of quandaries. And on this journey, you will have to show up wide-eyed and prepared to take notes. Because life is a series of lessons in causality. There are no accidents, only synchronicities.

So, what does it mean to have ‘Synaptic’ Ambition?

It is to consciously increase our synaptic connections where it matters most and weaken those that no longer (or never actually) serve us. You can decide where to drop the anchor, or you can choose to land on a patch of dirt that has no meaning, no significance; one that adds no value, no dimension, to your life.

This course will physically change the structure of your brain.

Synaptic Ambition is comprised of 6 modules spanning 24 rigorous lessons. You’ll receive instant access to the Orientation and Module One as soon as you enroll, with the rest of the lessons delivered as you move through the coursework at your own pace. Every module includes an audio lesson and transcript, detailed workbooks and worksheets, quizzes, and a checklist to track your progress every step of the way (cause, accountability).

I’m not just spewing hyperbole, either. Here’s what you get with this transformative investment in your life.


This may be a Six-Module Course, but you’ll enjoy lifetime access to all of its content. And no, I’m not talking about revisiting the same ol’ material that becomes stale with the passage of time. This Course will continue to reflect groundbreaking new insights in behavioral neuroscience, which means you’ll never stop learning something wildly novel (chances are, it’ll be highly salient to you, as well).


When you enroll in this Course, you automatically become eligible for scholarships and early-bird access to programs, as well as 10% off all JL products for the lifetime of your membership.













Disordered eating is a spectrum and most women have it to some degree. This course is designed for women who have disordered eating behaviors such as yo-yo dieting, occasional bingeing, and vacillating between restriction and overeating, without significant medical complications like gastroparesis or high-risk behaviors such as purging.


All the course content is housed in our private Membership Site. Once you purchase the Course, you’ll receive a unique user ID and password to access the Orientation and Module One. Modules are released as you progress through the Course—entirely at your own pace.

The only opportunity to mentor privately with me in 2020 is through the Pretty Mind Paradigm Mentorship, though spots are limited. Do check it out and feel into whether you resonate with it.


Physiologically, the nervous system governs the entire body. It is responsible for range of motion, strength, coordination, speed, agility, or any other physical attribute. It also regulates hormones, hunger, satiety, mood, which is of particular importance for understanding what drives food consumption beyond the body’s metabolic need.


You can complete the Course lessons from the comfort of your couch, kitchen table, or gorgeous cafe in Paris along the Champs-Élysées (my personal choice!). As long as you have an internet connection, you’re good to go!


If you have any burning questions that haven’t been addressed here, please email us at and we’ll get back to you within 48 hours.

© 2021 Juliette Laurent | LEGAL STUFF & TERMS

© 2020 Juliette Laurent