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welcome, sister.

I serve up tools for the art of soulful living—the bedrock of which is unrepentant ownership of Self.

I’m here to remind you of your vastness: Your courage, your razor-sharp edges, and your wisdom all belong. May you fuck around and find beauty in the spaces of possibility.

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But the tried-and-true profitable ways of doing this digital biz thang have hallowed you out. Recruiting your team. Facebook ads. Sales funnels. Autoresponder campaigns. And if I have to churn out content for one more social media post…

You didn’t just become an entrepreneur for the visibility, passive income streams, Mai Tais in Bali, and fancy photoshoots. You see entrepreneurship as a vehicle for personal expansion and social change, albeit on a micro-level. You want to embrace a new paradigm of leadership that is nimble, adaptive, and fosters collaboration.

Because our orientation to the work is as important as the work itself.

“Do What You’re Passionate About,” They Said—and For Good Reason!

With the influx of women entrepreneurs launching everything from coaching programs to podcasts, it’s easier than ever to start a creative small business.

Somewhere Along the Way, You May Have Thought:

In a desperate bid to aim higher, you’ve gone and done it. You’ve reduced success to a list of practices that must be carried out linearly, as though it were a straightforward recipe. You’re strung out from over-consumption, and it’s eating away at your longing to create, make, do—and spread that shit around like confetti.

I’M IN way OVER MY HEAD.

The status quo is a force of nature. Glass ceilings—both in the world and within yourself—have been upheld through the glorification of hustle culture. You find yourself disgruntled with what seems to be a zero-sum game in the business world, and you have reservations about deferring to your intuition.

I’M WEARY OF BEING VACUUMED INTO A TEMPLATE.

SOMETHING’S WRONG WITH ME.

Entrepreneurship—and arguably any high-powered leadership track—is a journey fraught with potholes. Devoid of color, often bleak at times. “Chin up, buttercup: It’s lonely at the top, but at least you made it.” #bossbabe though you may be, your soul is craving enthusiastic resonance, not an echo into the void.

CAN ANYBODY HEAR ME?

I’M SPINNING MY WHEELS.

You have access to tools, myriad resources, and ideas. But you need help sorting—decluttering, compartmentalizing. You want to contribute your art in a way that feels generative, deeply nourishing, and communal. You’re committed to effecting change, not drowning under the weight of surface-level ‘stuff.’

Like a boxer landing an uppercut on his unsuspecting opponent, mental processes can get snagged by and ensnared into negative self-talk of all kinds. Lofty goals are hindered by your inability to realize them, perseverance is replaced by debilitating anxiety, and stockpiled emotions leak toxic fumes everywhere.

In the era of social injustice, a global pandemic, and a climate crisis, a tremendous shift is occurring under our feet. And while we may have to tread ever-so-softly, we need not carry a big stick. Not unless you’re using it to bridge divides, that is.

In today’s dramatically reconfigured world, it turns out we’re a lot more dependent on how we interact with one another than we’d like to admit. The move from “power over” to “relationship with” is waking strongly in us.

We See You—Treading Troubled Waters of the Age.

Our broken systems of power and privilege are painfully obvious, and the reckoning is upon us.

Traditional leadership styles built on scarcity, fear, and toxic ambition have failed us. Perfectionism and hypervigilance around growth continue to suffocate the human spirit and stymie the quest for personal fulfillment.

For eons, we have focused on the individual (and narrow) drivers of success: Grit, hustle, talent, and luck. The elite charade of “winner takes all” has been exposed for what it is to anyone woke enough to take notice.

You’re feeling the pull to release remnants of self-doubt and imposter syndrome, to tap into non-toxic forms of greatness.

What would it mean to unearth, retrieve, and reclaim forgotten aspects of Self?

Your gifts can address problems ubiquitous to the human condition. In fact, they’re suited for the moment, hand-in-glove.

What would it be like to build a life and business that honors that contribution?

Your personal aspirations and innate desire to be part of something bigger than yourself heals collective wounds.

What would it feel like to be anchored in confidence around your impact?

We Believe in the

If you feel a deep-rooted knowing emanating from within, this is your invitation to rise.

but not everyone is prepared to answer the call.

Democratization

of Leadership

As brazen, rebelliously spirited nomads, we offer our uncanny variety of blood-stained truths, provocative inquiries, and robust agreements straight out of the creative maladjustments of our unfolding lives.

the

Brazen Theory

project

introducing

A geographically distributed intrepid tribe, we convene and reconvene in this digital space to flirt with edges and part veils.

Course

Explain what this course feature is and sharing what it will do for the student. Remember, this is about them first and foremost. You want to help them visualize how their current problem will be solved. Use the description of this specific feature to help create that visualization. 

the devil is in the details

Title Goes Here

module one

Explain what this course feature is and sharing what it will do for the student. Remember, this is about them first and foremost. You want to help them visualize how their current problem will be solved. Use the description of this specific feature to help create that visualization. 

Title Goes Here

module three

Explain what this course feature is and sharing what it will do for the student. Remember, this is about them first and foremost. You want to help them visualize how their current problem will be solved. Use the description of this specific feature to help create that visualization. 

Title Goes Here

module two

Explain what this course feature is and sharing what it will do for the student. Remember, this is about them first and foremost. You want to help them visualize how their current problem will be solved. Use the description of this specific feature to help create that visualization. 

Title Goes Here

module four

Content

“Juliette’s Brazen Theory Project is at the forefront of supporting women’s expansion.”

Not only is Juliette deeply committed to her work and an expert in her field, but she is an empathetic leader. Her ability to create a safe space for her community is immeasurably valuable.

— kendall lewis

2018 Brazen Theory Project® Alumna

Well, I’m No Ivory Tower Academic Weighing in On the Field of Leadership.

I’ve played in this arena. I’ve learned the maneuvers. I’ve taken a few left hook jabs to the dome. High risk, but high reward—and lived experience is expertise.

You see, in 2015, I abandoned a very cush, lucrative career as a fitness model and influencer for nearly a decade by that point. I launched The NeuroBabes Academy: A mentoring hub for creative women on a mission to lead courageously in bodies they’re wild about. It offered endless opportunities to come together in conversation about how we wield our power (and where we source it from).

It grew into a multiple six-figure coaching business within the first 14 months. I didn’t know then how healing my clients’ stories would be for me; confessions transmitted through the brokered reality of keystrokes and backlit screens.

I quickly learned it was never really about the wellness trends mired in social structures. We, as a collective, are in distress. Where we choose to stage a silent rebellion is anybody’s guess. And though the body may have become a battlefield: The war we were really waging was the one with the Self.

and me?

Picture Being Able To...

Recognize your innate wholeness so that you may lead from a place of authenticity and amplified expression.

Tear down oppressive paradigms and dysfunctional belief systems and pour energetic resources into a vision you believe in.

Hone in on the social and cultural issues that matter most to you without the noise of where you ought to lend your voice.

Use your once-upon-a-time narratives of shame to inspire others to move out of stagnation and malaise.

We Invite You to Wade In, But Not Wallow.

This container has been described as the conscious entrepreneur’s initiation into her next level of creative alignment, welcoming forth her intuitive, embodied, and powerfully resonant leadership.

enroll now

With regular frequency and effusive camaraderie, we rise in prominence and production to make medicine.

OVERHEARD

“I have enrolled in my share of group programs, but there’s nothing that compares to the uniqueness of The Brazen Theory Project. There is a distinct line in the sand that separates how I moved through the world before this mentoring and how I began to move through it afterwards.”

NEXT

What would it be like to experience the terrain of your human spirit; not with hard edges, claws out, but with infinite curiosity and feral wonder?

Honors the Beauty Within the Tension

Develops Your Intuition

Instead of passively consuming self-help content intended to usurp, we teach you how to listen to the steady drum of sovereignty in your heart.

Through guided self-inquiry, skill building, and embodiment practices, you will gain the knowledge and tools to begin to self-author your life and reach towards true integration.

Lifts Your Confidence to New Heights

is the only course of its kind that...

terra

incognita

SUCCESS

chelsea’s path was set in motion

“I went from barely paying my bills to quitting my job and traveling the world.”

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JULIA HIRED A DREAM TEAM

“I went from barely paying my bills to quitting my job and traveling the world.”

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Stories

natasha found her purpose

“I went from barely paying my bills to quitting my job and traveling the world but then I got.”

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be badass

As an advisory board, we are here to support you as you explore the capacity of your own leadership potential—leading from the small character-building moments that shape you.

We expand into a practice of seeing the brutal reality of where we are alongside the audacious vision of where we want to go—and lovingly holding the tension in between.

We lean in together to help each other make strides in our businesses. We take leaps and refine our approach as we go along. We vent when we must. We share our vulnerable side. We find our own leadership style. There’s never a need to remain buttoned-up (in fact, we’d much prefer if you took it all off).


You’re Not Meant to Go it Alone. 

pay MONTHLY

12 PAYMENTS OF

$800

pay QUARTERLY

4 PAYMENTS OF

$2,400

pay BIANNUALLY

2 PAYMENTS OF

$4,800

The Investment

pay ANNUALLY

pay ANNUALLY

Best Value



Pay $800 USD at enrollment, then 11 additional payments of $800 monthly

Pay $2,400 USD at enrollment, then 3 additional payments of $2,400, quarterly

Pay $4,800 USD at enrollment, then 1 additional payment of $4,800 in 6 months

1 PAYMENT OF

$8,000

That’s 2 months on the house!

A Warning Shot Across the Bow.

terra incognita instigates a broader vision of what it means to be human than our current paradigm allows for, calling on us to cultivate a life that reflects our core values and is rooted in self-efficacy.

This course is designed to provide you with tangible tools to weave a foundation of wholeness in a fractured world. It is steeped in empirical neuroscience, but sparse on the jargon—with proven methodologies and frameworks that actually transform you.

It's time to bravely bare it all in business and create your lasting legacy.

the time is now

free download

Your

This beautifully designed workbook includes practical exercises and journaling prompts for developing your unique gifts and discovering your higher purpose.


Unearth

Soul Purpose

Hi, I’m Juliette.

meet your facilitator

Serial entrepreneur, content creator, and ally in the beautiful human mess of being.

I muse about identity, self-cultivation, and various misadventures. I view the inner work through the lens of collective healing; that is to say, only when we retrieve forgotten aspects of Self, can we enact social change in our communities—the kind that ushers in inclusivity and servitude.

Reserved for the Courageous

the brazen theory project is not for the faint of heart. in fact, we emphatically ask that you click [x] if this does not profoundly resonate with you.

still on the fence, though?

the btp IS PERFECT FOR you, if:

You identify as a visionary, creative, writer, artist, speaker, parent, entrepreneur, CEO, coach, disruptor, or changemaker. 

You’re down to tinker with rational frameworks, however socially convenient and acceptable they may be.

You have ripe offerings and want to get to know others through a pattern of words and images that embody each individual’s style.

You want to embrace the beautiful struggle of making whole that which is fragmented and sharpen your leadership skills.

the btp will not be your jam, if:

You are not willing to experiment, innovate, and evolve, with a prejudice towards action and open-mindedness.

You cannot gift yourself the time and space that will be required for you to successfully complete the Program.

You are not willing to participate in a community that learns alongside one another. This is vital for you to get value out of the Program.

You are easily crippled by comparison. Women around you will be celebrated often. If you can’t celebrate with us, you will struggle.

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