ost of us know, intuitively, what it takes to be a high performer. Grit, or hustle, as some like to call it. Resilience.
In our desperate bid to aim higher, we reduce success to a list of practices that must be carried out in a linear fashion, instead of actively and continuously cultivating our state of being.
Epic, unstoppable next-level focus and momentum. I could go on and on, and you could probably finish my sentences with a laundry list of other adjectives. Sounds lovely in theory, but we’re navigating these often-murky waters blindly, waking up each day and hoping something sticks.
Chances are you’re one of the many women I have met over the years who is using dieting as a stand-in for enrichment and purpose. You feel stifled by circumstance, a dysfunctional belief system, or social conditioning, so you mitigate it by pounding away on the treadmill to restore some sense of confidence, at least outwardly.
But the net-effect of this scarcity-driven mindset isn’t just eroding our sense of value and perspective—it’s damaging our bodies and destroying our relationship with food. Sure, simple, quick-fix solutions—in the form of conventional diets—seem harmless on its face when you’re all about #nodaysoff. You think that’s what relentless determination looks like, but it’s really the beginning of a great deception because the next thing you know, you’re two sleeves into a bag of Oreo’s.
You try to get ‘back on track’ on Monday, but the harder you try, the more you spiral out of control. And just like a prescription drug, you’ve ‘fixed’ one problem, only to create another. And when the pressure mounts and your mental resources are depleted, you end up in that same place of comparison, overwhelm, and analysis paralysis. Big, lofty goals are hindered by your inability to realize them, and perseverance is replaced by debilitating anxiety.
Your worth isn’t inextricably linked to some arbitrary number on a scale, nor is it contingent upon some arbitrary event like that upcoming beach vacation in Tulum… or wherever. And if we’re being honest here, those are really shitty metrics to measure ourselves by, particularly because it’s based on misinformation propagated by the $72 billion diet industry.
...reducing her temple to nothing but a “calories in vs calories out” mathematical equation.
...using binge eating and other compulsive behaviors as a crutch when she’s not feeling seen or acknowledged.
...feeling weak in her body. Restricted in her food choices, jittery, energy depleted, with the acne scars to prove it.
...being uncomfortable sitting with her own emotions or suppressing them altogether, while they continue to fester beneath the surface.
A 4-month transformative experience that weaves empirical neuroscience with entertaining anecdotes and penetrating observations to explore identity, connection, and the cultivation of wellbeing in our lives.
By unlocking the cognitive processes that govern the ways in which we pursue pleasure, reason, feel, and innovate, leaders courageously bring forward their talents in bodies that they love.
REALITY AS A MENTAL CONSTRUCT
There’s one mystery that is absolutely fundamental: what is reality? Great minds of history have taken up this perplexing question over and over again. Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain’s bias towards making the world appear stable, this module shows that the next big innovation is not a new technology: it is a new way of seeing.
How we create meaning out of the manifold of input that hits the senses.
How to become aware that you are unaware of your assumptions, and dismantle belief systems that are not serving you.
How to contend with uncertainty and break through the barriers of self-imposed limitations.
How to create adaptive values and metrics that are reality-based, socially constructive, and ongoing.
THE GRADIENTS OF TEMPERAMENT
What happens in our brains to make us feel fear, love, shame, joy? Do we control our emotions, or do they control us? How can attachment and social experiences influence behavior well into adulthood, even though we have no conscious memory of them?
In this module, we investigate the origins of human emotion as part of complex neural systems that evolved to enable us to survive. The central principle is that emotions exist entirely because they are adaptively and compellingly necessary to have; chronic yo-yo dieting and a body image complex are merely symptoms of emotional implicit learnings for how to avoid suffering. It is not a theoretical position about the mind or personality, but is based on pragmatic clinical observation as well as a wealth of empirical research on learning and memory.
The delicate dance between emotion and reason
How learning and memory shape our emotional apparatus
How to dissolve emotional learnings that maintain problematic symptoms
THE EMOTIONAL BRAIN: RULES OF ENGAGEMENT
In this module, our focus is on transforming the effect of an existing emotional learning. We want to create direct cortical awareness of the emotional brain’s knowings—shifting implicit knowings into explicit awareness, with a focus on the symptoms and behaviors themselves, such as chronic yo-yo dieting.
IDENTIFYING EMOTIONAL SCHEMAS
In this module, we focus on symptom identification: what are the specific behaviors, emotions, and/or thoughts that contribute to body shame and a dysfunctional relationship with food? When do they happen and what are the percepts and contexts that evoke or intensify them?
THE CALORIE CONUNDRUM
We’ve all been there-angry with ourselves for overeating, for our lack of willpower, for failing at yet another diet that was supposed to be the last one. But the problem is not you, it’s that dieting, with its emphasis on rules and regulations, has stopped you from listening to your body.
How to reject diet mentality forever
CRAVINGS AND THE REWARD CIRCUIT
Though food consumption serves a homeostatic function, eating is also an extraordinarily pleasurable experience… so there is a hedonic charge to why we eat, as well. We spend an enormous amount of time and resources pursuing pleasure, but what happens when this need for pleasure becomes a compulsive pursuit? When our fix turns into something more like a dependence? The problem is not necessarily a lack of willpower or an incorrect understanding of what to eat. Rather, our appetites and food choices are led astray by ancient, instinctive brain circuits that play by the rules of a survival game that no longer exists (and these circuits could care less about you looking good in a bikini).
EXERCISING AUTONOMY AROUND FOOD
We are living during a true renaissance when it comes to what we know about our bodies and nutrition, what we know about how food influences our health. We have more information about what we need in order to have a healthy relationship with food than we’ve ever had before, but still… we just don’t trust ourselves. We don’t need more information, more numbers, more experts, or more ways to dissect the nutritional value of food.
How to abolish the pattern of restraint and subsequent overeating by giving yourself unconditional permission to eat.
INTIMACY WITH HUNGER AND SATIETY CUES
Many women know a lot about despair, deprivation, self-loathing, and shame. But very few, if any, have even the faintest idea of what it means to be truly hungry. That’s because most of them have spent a chunk of their adult life yo-yo dieting. Something as basic as listening to the wisdom of our bodies and eating when we’re hungry feels unsafe. You’ve probably learned lots of creative ways to ignore or dull your hunger signals.
How to discern between genuine and hedonic hunger.
How to honor hunger so that it becomes our most intimate ally in our quest for true health, a source of support and advice that we can come to rely on to nourish us as our passions and our lives grow and evolve.
BODY IMAGE AND THE COMPARISON TRAP
For all human beings, the body is a fundamental component of lived experience; our body is always with us, consciously and subconsciously affecting our thoughts, feelings, and behaviors. Our mental representation of our physical self—our body image—develops, in part, from our perception of how others evaluate our appearances. How we choose to respond depends largely on the gap between our actual body and the ideals that our friends, family or society project onto us. This is what often leads to the development of negative body image, diminished self-esteem, and coping behaviors like chronic yo-yo dieting and over-exercising.
NUTRIENT-DENSE FOODS FOR PERFORMANCE
Many people associate energy with strenuous physical activity. However, your body is constantly using energy to regulate every single metabolic process—from hair growth to recovering from that time you fell off a horse, to just plain breathing—by way of the nutrients you eat.
Why carbohydrates are the ultimate fuel currency.
The skinny on fat and its important role in membrane formation and energy storage.
The functional role of proteins for growth, replacement, and repair.
MUSCLE FOR OPTIMAL BODY COMPOSITION
Our bodies are designed—or should I say, engineered—to move. We are, at base level, machines with operating instructions written in genetic code. Strength training switches on those particular genes associated with health and longevity. But if we look at the fitness industry as a whole, there is no peer review service that holds professionals accountable for what they say, advice they give, or practices they choose to engage in. Given the limited science acumen of most health coaches, it’s easy to understand why so many are readily deceived or misled by the persuasive and clever advertising or charismatic personalities of the “weight loss” schemes. This module is intended to objectively cut through the hyperbole. You will develop an understanding of practical and purposeful strength training principles, along with its benefits.
Biscuit chocolate bar chupa chups topping cookie topping fruitcake wafer tart. Biscuit brownie cake wafer gummi bears danish. Pudding pastry pie biscuit pie lemon drops. Pudding biscuit sesame snaps candy canes lollipop ice cream jelly beans dessert icing. Biscuit chocolate bar chupa chups topping cookie topping fruitcake wafer tart.
FUELING YOUR HIGHER PURPOSE
In this module, we will cover the three key elements that will allow you to further develop your gifts and optimize your performance. These three elements work together within your brain to form myelin, a microscopic neural substance that adds vast amounts of speed and accuracy to your movements and thoughts. Scientists have discovered that myelin might just be the holy grail: The foundation of all forms of greatness, from Michelangelo’s to Michael Jordan’s. The good news about myelin is that it isn’t fixed at birth; to the contrary, it grows, and like anything that grows, it can be cultivated and nourished.
How to be strategic and intentional, and invest your energy more wisely.
How to measure success.
CREATIVITY AND GAME CHANGING IDEAS
In this module, you’ll learn how to convey power, authority and be a magnetic presence on video and livestreams.
The creative’s guide to building a business with impact
Launching ideas that will change the world
Creating experiences, not products
Develop a healthy money mindset that helps you have consistent $5K, $10K, $15K months.
LEVERAGING COGNITIVE CAPITAL
Contingency calculations—the ability to predict the outcomes of decisions and potential consequences—are critical for success (and indeed, survival), and no other region of the brain does this better than our premium-billable-hours Prefrontal Cortex. As the orchestra leader, it specializes in mediating goal-directed behavior by managing information and choosing among alternatives. But when the brain’s PFC goes offline, we can lose the ability to arrive at informed decisions and control our impulses, among other things.
In this module, we explore the unique aspects of decision-making and the best strategies for preventing cognitive fatigue.
Going forward as a leader in the digital age, your fundamental question in illuminating all decisions, great and small, should be: How am I serving? Conventional leaders assume the power position and declare a new vision. Basking in the spotlight, these leaders have all the answers; they’re high achievers, albeit a bit self-absorbed. We tolerate it because they’re going places that we want to go. The Servant Leader has a rare combination of traits: Courageous enough to take people to a daring destination, yet humble enough to selflessly serve along the journey.
In this module, we explore the unique aspects of decision-making and the best strategies for preventing cognitive fatigue.
How to fully engage your unique combination of talents, experiences, and inspirations to serve more effectively.
How to prioritize integrity over profitability.
I had a strong desire to disrupt order in the world, defy traditional power structures, and spearhead some kind of change. I just didn’t know what that was, or what it looked like. I began by competing in beauty pageants to raise awareness for sarcoma, a rare bone cancer that took my best friend’s life. Somewhere along the way, I lost my footing.
I went from organizing 5K runs and hosting Galas to benefit sarcoma research to counting calories. Carrying food in tupperware. Eating out of said tupperware in fitting rooms, restaurants, and on the subway.
YOU SEE, I USED TO BE A REBEL WITHOUT A CAUSE.
I worked out twice a day, six days a week, yet always felt self-conscious regardless of how lean I got (sometimes dangerously lean… like sub-ten-percent-body-fat-percentages lean). My neurosis caused me to develop a full-blown eating disorder and chronic anxiety that often landed me in the ER. That was the proverbial ‘straw that broke the camel’s back.’
Things are a lot different these days, though, and it’s not because I’ve healed my own relationship with food, though this was my original reason for exploring behavioral neuroscience. What’s changed most radically was what I learned along the way. The awareness that I am principally unaware opened the floodgates for real transformation.
After being burned by a ‘coach’ who gave me a first-class ticket to metabolic hell, paying thousands of dollars to attend personal development seminars (really bizarre and cult-like, I might add), and already having a host of fitness and nutrition certifications under my belt that proved to be useless, I had my “aha” moment.
My attempt to bully my brain into fat loss wasn’t ever really about my body, nor was it really about the fat loss: it was a misguided and haphazard attempt to be extraordinary at one ‘big thing’ that I could have complete control over (the irony here being that I never really had any control at all).
My mistake was that I had conflated perfection with excellence. Given my unfortunate (and fortunate?) history with a clinical eating disorder, much of my research has been focused on the brain’s reward circuit—the same mechanism that governs compulsive behaviors and our drive to succeed. Quite the antithesis that introduced a new wave of “aha’s.”
BREAKING POINTS ARE CHARACTER BUILDERS.
My suffering offered me a window, not a wall. It was the impetus to what could be loosely defined as ‘work’ but feels more like ‘odyssey.’ Everything I’ve deduced has helped me form the three critical B’s that steer my life:
…because insights are quantum leaps of thought—creative breakthroughs that power our lives. It’s the sudden experience of thinking about a familiar thing in a novel way or combining familiar things to draw a new conclusion. In the hands of a composer, the notes of a musical scale can be rearranged to form a melody. A successful entrepreneur can take well-known components, products or services and recombine them to produce something that no one else sells and everyone wants to buy. The less obvious the recombination, the more brilliant it is.
…because powerful mobility, endurance, and speed can only be enhanced by nourishing our temple, not reducing it to rubble. The body-bending rigors of overcoming obstacles along the way don’t just increase aerobic capacity and generate anaerobic power. It strengthens resolve and fortitude (and it’s always badass when you can lift more than the guy next to you).
…because in the infinitely dense tangle of billions of brain cells and their trillions of connections, something emerges that you might not have expected to see in there: you. The strength of those connections, and the rate at which they fire, is the foundation of all forms of greatness—from the Michelangelo’s to the Steph Curry’s of the world. Exploring the hidden nooks and crannies of the brain helps us understand how our memories, our environment, and the meaning we assign to all the sundry things that fill it, shapes who we become.
I’ve coached hundreds of women 1:1, spoken on stages, authored digital books, developed innovative curriculum based on cutting-edge neuroscience, collaborated with other dynamic thought leaders… and so much more.
It is deeply fulfilling work.
There are 16 core topics that are the lifeblood of the Program. Think of their union as a 16 stranded DNA helix—each strengthening the other, better together. You'll have access to mindfully sequenced content in the form of 16 modules, spanning 64 video lessons. Each module includes corresponding workbooks, worksheets, checklists, and assessments to keep you accountable. They cover every aspect of how neuroscience is redefining high performance to support the rising of your inner NeuroBabe. You’ll also have access to an extensive, hand-picked library of resources, including open-access research papers, books, TEDx talks, articles, and a step-by-step guide on how to source, read, and understand scientific research.
16 WEEK INTENSIVE ONLINE CURRICULUM
These calls are designed to be interactive and build upon one another. Every call is recorded so if you can’t make it live, you’ll be able to watch on your own schedule. Each week, we will breathe life into each of the 16 topics through inspired action. The idea? To make neuroscience fun, exploratory and relevant to our everyday lives, while also moving away from a heavy, dogmatic and burdensome approach to our health. We both know that there is no such thing as one-size-fits-all; you are as unique as the friction ridges of your fingertips.
16 LIVE IMPLEMENTATION CALLS
Anytime you attempt to break the mold and challenge conventional norms, you’re bound to encounter skepticism (and even criticism) from others around you. Now, you’ll be able to soak up the unwavering support and accountability that comes from other like-minded, progressive women successfully applying the same ideas to strengthen the courage of your convictions. This exclusive, members-only Facebook group is our very own digital container where we collaborate, make life-long connections, and truly cement what we’re learning.
A HIGHLY-ENGAGED FACEBOOK COMMUNITY
I’ll be in the Facebook group LIVE twice a week hosting office hours. Silence your phone, close any open tabs on your browser, and take out a pen and paper as you get your most sought-after questions answered in a supportive group setting. This is your opportunity to get laser-focused coaching from me as I share my insights in true bite-sized neuroscience form!
WEEKLY OFFICE HOURS
Your inner NeuroBabe is brimming with ideas, on an endless quest for freedom of expression. In the grand finale of the NBA, we offer her an opportunity to be witnessed. Each participant will bring her brilliance to an immersive project that stirs her inner NeuroBabe from her slumber—be it in the form of a short, personal documentary, a mini-thesis in neuroscience and/or human behavior, a journal entry or a short series of poems, a painting, or a new and inspiring offering for her clients—anything that captures both the suffering and the glory that went into creating it.
PAINT THE TOWN RED PROJECTS
As a NeuroBabes Academy Graduate, you’ll have lifetime access to all the modules and call recordings in the Membership Portal. You can refer back to the tools and strategies whenever you hit a plateau or need a refresher on key concepts. The module content will be continuously updated to reflect advances in neuroscience research.
THE NEUROBABES ACADEMY ALUMNI ACCESS
Hypervigilance around food is the product of dysregulation in the brain’s reward circuit, not something we can just wave away with a wand. You’ll be a pro at reigning that baby in once you understand how it works and what triggers it to go haywire. Maladaptive beliefs about ourselves and our bodies, and myriad other ‘skeletons in the closet,’ greatly influence how we perceive food. We’ll unpack them together as we explore the neuroscience of learned helplessness and fear conditioning.
When you eat to fuel performance, you become faster, more explosive, and improve your conditioning. When you reconnect with your body in this way, you don’t just improve your athleticism. You defy genetic limitations you thought you once had. You improve the partitioning of nutrients so that more of it goes to building and repairing lean, gorgeous muscle. You have better sleep, amazing sex, glowing skin, and an immune system that can handle the wear and tear of everyday life. Everything is just better.
By mainlining the most potent chemicals your brain could produce, you become masterful at dealing with ambiguity, uncertainty and risk, using it as a tool to catapult you onto higher planes. To become a disciple of your vision is to quit flirting with the concept and, instead, immerse yourself in the possibility of it all.
Create a domino effect of optimal experiences: the laughter, all-you-can-eat pizza, politically incorrect (and often inappropriate) stand-up comedy, girlfriend get-togethers, and road trips to nowhere in particular. Conversations that easily flow from gentle laughter to fragile moments, strung together with heart and soul, interwoven with curiosity and tied off with a ribbon of empathy.
There’s a certain level of patience, attention to detail and fine-tooth-combing required for maximum impact and influence. And let’s face it; we all want a generous piece of that pie. Serving multiple constituencies—self, team, organization, family, community, and world—with a sense of purpose is key to sustaining your contribution for the long-term. When you expand your consciousness, you become a better writer and keynote speaker, inject some good old-fashioned, impeccable thoughtfulness into your business, and devote yourself to philanthropic work.
The NeuroBabes Academy is your source of consistent, monthly support as you optimize your brain to skyrocket focus, creativity, energy, and ultimately, your health and performance.
As a member of The NeuroBabes Academy, you will enjoy an unparalleled opportunity to be mentored and coached closely by me, Juliette Laurent, and have private access to one of the brightest, most motivational peer groups of high performing women in the world.
Every time we all get together, you should expect to receive and implement dozens of concepts that result from this fast-paced, group mentoring dynamic. We’ll be accelerating, enhancing and dramatically expanding what you’d achieve on your own. The emphasis every month is on creating breakthroughs, critical thinking and strategic shifting of your paradigm, and thus, your life.
Self-mastery is the gutsiest endeavor of all.
You possess the resourcefulness, comprehension, directability and growth-minded thinking that defines each participant that is hand-selected to be part of this Academy. You’re so done with blame and outgrew victimhood eons ago—self-responsibility is your new modus operandi.
You are a chronic yo-yo dieter or ‘not-quite-an-eating-disorder’ binge eater and have reached your ceiling of complexity.
You know something (or everything) about your life is out of alignment with the woman you want to become. You are willing to experiment, innovate, and evolve, with a prejudice towards action and open-mindedness.
You experience obsessive thoughts—about yourself, about your body, food, your boss, your ‘skinny’ friend, something your partner said, or how you could have done xyz differently.
You recognize that there is strength in numbers. You’re looking for other women to stand shoulder-to-shoulder with, because teamwork generates momentum and excellence.
You prefer to passively consume content, rather than engage with it. Watching a recording of a group implementation call while munching on your dinner, toggling between screens and then taking zero action is simply not going to fly around here. No change is created this way, and this will only add to the consumption load in your life right now. Please refrain from joining if you’re simply looking to be ‘inspired’ rather than mobilized.
You cannot gift yourself the time and space that will be required for you to successfully complete the Program. Please remember that this is a 4-month transformative experience largely grounded in neuroscience. If you can’t realistically commit to this, consider joining us for the next round in Fall 2020, instead.
You are not willing to participate in a community that learns and flourishes alongside one another. Participation is absolutely vital for you to get the most value out of the Program.
You are easily crippled by comparison. Women around you will be celebrated often (and loudly!) and if you can’t celebrate them with us, you will struggle.
You are afraid to look closely at what’s not working, to tease out the fears, wounds and judgements that have been extinguishing your light, in order to transform it.
IS THIS A WEIGHT LOSS PROGRAM OR AM I GUARANTEED TO LOSE WEIGHT?
That’s a loaded question. First, it’s important to understand the difference between weight loss and fat loss: they are not the same thing. Body weight includes myriad things, like water, muscle, bone, and yes… fat. The goal should always be to preserve lean muscle and lose body fat in a slow, sustainable manner. The body (more specifically, the brain) doesn’t like knee-jerk reactions, so trying to drop too much body fat at once will result in it coming back with a vengeance. We all want quick fixes and magical formulas, but this Academy is a far cry from that. It’s about empowering you with the knowledge and strategies—but making the shifts is up to you! I know from personal experience how powerful this work is, and I’m confident it will make a difference in your life.
IF I COMPLETED THE SYNAPTIC AMBITION SELF-STUDY COURSE, IS THE NEUROBABES ACADEMY STILL FOR ME?
Absolutely! Synaptic Ambition is focused solely on healing your relationship with food and your body image. The NBA will encourage the implementation of those concepts, but what makes it different is it blends various domains of study to achieve high performance and provides you with ongoing support for four consecutive months. If you purchased the Self-Study Course, email my team at email@example.com for a promo code you can use to get $97 off of this Academy.
HOW DO I ACCESS THE PROGRAM MATERIALS?
All module content and Implementation Call recordings are housed in our Membership Site. Upon acceptance, you’ll receive a unique user ID and password to access the Orientation. Because The NeuroBabes Academy follows a guided curriculum, the modules are released sequentially on a weekly basis. This allows time for the participants to familiarize themselves with the rigorous material and keeps them moving at the same pace. Module One is released after enrollment ends and the Program officially commences.
HOW MANY WOMEN WILL BE PART OF THIS PROGRAM?
To ensure it serves as a supportive, intimate, high-level community, we’re capping The NeuroBabes Academy at 20 participants.
HOW MUCH TIME WILL I NEED TO INVEST?
We recommend a minimum of four hours per week, including the Implementation Calls.
CAN I GET PRIVATE COACHING WITH JULIETTE?
The only opportunity to mentor privately with me in 2020 is through the Pretty Mind Paradigm Mentorship, though spots are limited. Do check it out and feel into whether you resonate with it.